Affinity Group

Affinity Group logo
All-time Customer Service Rating

98.5%

Based on 1768 verified reviews from home movers
Affinity Group
539-541 London Rd, Westcliff-on-Sea, Southend-on-Sea, Westcliff-on-Sea
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AI Reviews Summary

Clients overwhelmingly describe their experience with Affinity Mortgages as professional, responsive, and reassuring, with numerous advisors—including Cheryl, Claire, Ben Carter, Nicola Winter, Eric, Chester, Michael, Jess Abrahams, and Anna Tahsin—frequently praised for clear communication and expert guidance through mortgage, remortgage, and insurance processes, including complex or first-time buyer cases. Across the overwhelming majority of feedback, clients highlight favourable outcomes, efficient handling of challenging market conditions, and strong trust in the team, with only isolated notes regarding documentation volume, multiple online portals, or minor variations in email updates. Overall satisfaction remains exceptionally high, reflecting strong client loyalty and a high likelihood of recommendation.

These reviews are completed at the end of the transaction and independently verified.
5 Star Review

26 Oct 2026

Izzy ivezic
We had a really long string of bad luck with a number of different properties. Cheryl and the rest of the team were unbelievable, providing not only advice, but a comforting ear when things kept going wrong.

I learnt so much from working with Cheryl and will 10000% be contacting her when it’s time to live again if she is still with Affinity.

Thanks for the patience, the kind and soothing words and the education- we wouldn’t have been able to do it without you!
Special thanks to Cheryl Damon:
I learnt so much from working with Cheryl and will 10000% be contacting her when it’s time to live again if she is still with Affinity.

Thanks for the patience, the kind and soothing words and the education- we wouldn’t have been able to do it without you!
5 Star Review

20 Oct 2026

Jack Warren
Jim Overall, Jess Abrahams and the Affinity team were excellent throughout the purchase of my property. Would throughly recommend and will use for my remortgaging too.
Special thanks to Jim Overall :
Excellent communication, responded very quickly to queries, top bloke.
Reply from Affinity Group:
Good morning Jack, we are so grateful for this review. We're so grateful for your kind words, speak soon!
Chester Deacon - Affinity Group
4.5 Star Review

15 Oct 2026

Leda Len Navarro-Matic
Affinity group has been very helpful and supportive with our remortgage. They are excellent on what they do.
Special thanks to Eric Miller:
Also Claire Chambers.

They are both nice and very helpful. They both made our remortgage smoothly completed on time.
Reply from Affinity Group:
Good morning Leda, thank you for this wonderful review. We look forward to hearing from you in the future!
Chester Deacon - Affinity Group
5 Star Review

13 Oct 2026

Melissa Newman
Anna Toshin and Chester Deacon have been superb! Both have been very responsive, helpful and professional throughout the process of purchasing our new property.

I would recommend them to my friends without hesitation.
Special thanks to Chester Deacon:
As i said above both Chester and Anna have been absolutely brilliant!

Anna managed to turn an issue we had into a solution and new mortgage deal agreed within a week.
Reply from Affinity Group:
Thank you for the positive review Melissa, so glad this was such a positive experience for you
Nicola - Affinity Group
5 Star Review

08 Oct 2026

Valentine Lozovan
I want to say a big thank you to these companies who helped me the first time to buy a house and the second time to get a remortgage. They are experts and know what they are doing. First of all, I want to thank Ben Carter because he was the first helper and the trustworthy man who helped me to buy a house and this time Nicola Winter also helped me to get a remortgage. They are a trustworthy company and I recommend them.
Special thanks to Ben Carter:
Brilian and expert
Reply from Affinity Group:
Thank you for the positive review Valentine, we look forward to working with you in the future
Nicola - Affinity Group
5 Star Review

08 Oct 2026

Emma Warren-Thomas Williams
Very good, not a brilliant time to have to remortgage but Cheryl was amazing at managing to secure a good mortgage rate in a volatile market and Chester was so helpful at keeping the conveyancing process moving at pace. Both communicated with us regularly to keep the mortgage application on track and let us know how it was progressing. Very happy.
Special thanks to Cheryl Damen:
Cheryl is very knowledgeable, helpful and friendly. She managed to secure a very good rate for us, working quickly and helping us get all the paperwork submitted to lock it in early while the market went crazy. She was diligent at regularly checking to see if we could improve the rate, and her communication throughout was excellent.
Reply from Affinity Group:
Good morning Emma, thank you for this review, it was an absolute pleasure working with you! We look forward to hearing from you in the future, take care!
Chester Deacon - Affinity Group

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